Elsevier catches up with this web, hypertext thingy

Press release says:

Amsterdam, 20 July 2009 – Elsevier, the leading publisher of scientific, technical and medical information products and services, today announces the ‘Article of the Future’ project, an ongoing collaboration with the scientific community to redefine how a scientific article is presented online. The project takes full advantage of online capabilities, allowing readers individualized entry points and routes through content, while exploiting the latest advances in visualization techniques.

The Article of the Future launches its first prototypes this week, revealing a new approach to presenting scientific research online. The key feature of the prototypes is a hierarchical presentation of text and figures so that readers can elect to drill down through the layers based on their current task in the scientific workflow and their level of expertise and interest. This organizational structure is a significant departure from the linear-based organization of a traditional print-based article in incorporating the core text and supplemental material within a single unified structure.

A second key feature of the prototypes is bulleted article highlights and a graphical abstract. This allows readers to quickly gain an understanding of the paper’s main ‘take home’ message and serves as a navigation mechanism to directly access specific sub-sections of the results and figures. The graphical abstract is intended to encourage browsing, promote interdisciplinary scholarship and help readers identify more quickly which papers are most relevant to their research interests.

Can't see why this is a big deal. What I'd really like to see is progress on open access.

Leicester Tester

from twitterer AJCann Using Mobile Devices and Microblogging http://bit.ly/u2rm3

What Bruce Sterling really said about Web 2.0

Terrific rant. Sample:

Web 2.0 theory is a web. It’s not philosophy, it’s not ideology like a political platform, it’s not even a set of esthetic tenets like an art movement. The diagram for Web 2.0 is a little model network. You can mash up all the bubbles to the other bubbles. They carry out subroutines on one another. You can flowchart it if you want. There’s a native genius here. I truly admire it.

This chart is five years old now, which is 35 years old in Internet years, but intellectually speaking, it’s still new in the world. It’s alarming how hard it is to say anything constructive about this from any previous cultural framework.

The things that are particularly stimulating and exciting about Web 2.0 are the bits that are just flat-out contradictions in terms. Those are my personal favorites, the utter violations of previous common sense: the frank oxymorons. Like “the web as platform.”

That’s the key Web 2.0 insight: “the web as a platform.”

Okay, “webs” are not “platforms.” I know you’re used to that idea after five years, but consider taking the word “web” out, and using the newer sexy term, “cloud.” “The cloud as platform.” That is insanely great. Right? You can’t build a “platform” on a “cloud!” That is a wildly mixed metaphor! A cloud is insubstantial, while a platform is a solid foundation! The platform falls through the cloud and is smashed to earth like a plummeting stock price!

Worth reading in full.

How teenagers use media

Hilarious report by a teenager who worked as an intern in Morgan Stanley. The Guardian carried it today.

It's a great read -- and largely accurate if my teenage kids are anything to go by. It closes thus:

What is hot?

• Anything with a touch screen is desirable.

• Mobile phones with large capacities for music.

• Portable devices that can connect to the internet (iPhones)

• Really big tellies

What is not?

• Anything with wires

• Phones with black and white screens

• Clunky 'brick' phones

• Devices with less than ten-hour battery life