Monday, 13 July 2009

What Bruce Sterling really said about Web 2.0

Terrific rant. Sample:

Web 2.0 theory is a web. It’s not philosophy, it’s not ideology like a political platform, it’s not even a set of esthetic tenets like an art movement. The diagram for Web 2.0 is a little model network. You can mash up all the bubbles to the other bubbles. They carry out subroutines on one another. You can flowchart it if you want. There’s a native genius here. I truly admire it.

This chart is five years old now, which is 35 years old in Internet years, but intellectually speaking, it’s still new in the world. It’s alarming how hard it is to say anything constructive about this from any previous cultural framework.

The things that are particularly stimulating and exciting about Web 2.0 are the bits that are just flat-out contradictions in terms. Those are my personal favorites, the utter violations of previous common sense: the frank oxymorons. Like “the web as platform.”

That’s the key Web 2.0 insight: “the web as a platform.”

Okay, “webs” are not “platforms.” I know you’re used to that idea after five years, but consider taking the word “web” out, and using the newer sexy term, “cloud.” “The cloud as platform.” That is insanely great. Right? You can’t build a “platform” on a “cloud!” That is a wildly mixed metaphor! A cloud is insubstantial, while a platform is a solid foundation! The platform falls through the cloud and is smashed to earth like a plummeting stock price!

Worth reading in full.

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