I've just returned from a conference of european health librarian in Helsinki (hurrah!!) and was really impressed at the Dutch librarians who are using web2.0 - personal homepages, of the like of pageflakes, igoogle and netvibes - to deliver tailored services to their users, and themselves.
eg their talk
Space up your library: social networks and librariesHow to use Web 2.0 technologies in you library instructions
A.J.P. van den Brekel (Guus) (The Netherlands)
Dorine Kieft-Wondergem (The Netherlands)
is this stuff that is widely known in Cambridge? it does seem a very interesting way to go. (see www.netvibes.com/ilk21 for my own small foray into the new world)