Flash pages to be searchable

From Technology Review...

The Web would be useless without search engines. But as good as Google and Yahoo are at finding online information, much on it remains hidden, or difficult to rank in search results. On Tuesday, however, Adobe took a major step toward opening up tens of millions of pages to Google and Yahoo. The company has provided the search engines with a specialized version of its Flash animation player that reveals information about text and links in Flash files. It's a move that could be a boon to advertisers, in particular, who have traditionally had to choose between building a site that's aesthetically pleasing and one that can be ranked in a Web search.

The new software is required only to index Flash files, not to play them, says Justin Everett-Church, senior product manager for Adobe Flash Player. Web surfers don't need to download a new Flash player, and content providers don't have to change the way they write applications. "For end users, they're going to see a lot more results and a lot better results," says Everett-Church. "The perfect result may have been out there but trapped in a SWF [Shockwave Flash file]. But now they can find it."