In the time when this report was being prepared we have seen major developments in the consumer ebook space. There has been discussion of Google Editions, new releases of the Kindle, and a variety of reading applications (e.g. Stanza, Eucalyptus), and several companies are working to provide various reading options.
One reason for this is given in the note above: the iPhone, and now other smartphones which are trying to compete, has made reading more congenial.
In this context, I wonder what sort of response Keren would get if she were to repeat her survey in, say, 3 years time.
Publishing Technology Report 2021 - PrePub Price Ends 9/21! - *|MC:SUBJECT|* *|MC_PREVIEW_TEXT|* PUBLISHING TECHNOLOGY MARKET RESEARCH REPORT 2021 - NOW AVAILABLE A fully revised, up-to-date version of my Publishing...