"Are We Placing Too Little Emphasis On TOC Alerts
They provide an easy and powerful way to stay up-to-date with journal literature but I wonder if, when it comes to our faculty, we are doing too little to promote Table of Contents alerts. Nearly every major aggregator database and e-journal collection has this feature. The problem is that without someone bringing it to your attention you’d hardly know it was there. A recent study into the behaviors of faculty for locating scholarly material suggest that TOC alerts are highly valued. “How Readers Navigate to Scholarly Content” is a new report published by Simon Inger and Tracy Gardner for a consortium of scholarly publishers, including the Nature Publishing Group, that examines how scholars start their search for content and how they navigate different search resources. There is both good and bad news for academic librarians. Depending on what they’re trying to do and how much information they have, scholars may go right to a known library database or their favorite search engine. But figure 5 (pg. 18 of 32) asks “how often do you follow links to a publisher’s e-journal web site from these starting points” and TOC alerts is far and away the top starting point - that got my attention. Perhaps it’s time to recognize that we need to do a better job of making faculty aware of TOC alerts. We may be underestimating their value."