The piece goes into some detail regarding Kindles business model, and its unsuitability as a replacement for newspaper distribution.You know newspapers are in trouble when they tout Amazon's Kindle reader as a potential saviour for the business. Many did just that last week, and while they concluded the answer was "No", what were they thinking when they asked the question?
Today's e-readers like the Kindle bring all the expense of a computer, and all the inconvenience that comes from having to lug a computer around with you, to a medium that's cheap, portable and disposable. The Kindle's dull monochrome screen drains all the life and texture from the news - and all the branding and differentiation[*] a newspaper has built up over the decades. Put a newspaper onto a Kindle and you bury it alive in a grey digital coffin.
I'm writing as someone who has spent the last decade reading newspapers on mobile gadgets - from offline readers to the iPhone. Believe it or not, the Kindle is as nice as it gets. It's just that paper - where you can still get it - is a superior technology for browsing and reading to anything digital.
Newspapers are nervous, though, and can't think clearly. They pay enormous sums to digital shroud-wavers like Jeff Jarvis, to hear that they must commit suicide for the greater good of Web 2.0. Because Kindle makes subscribing easy - and subscriptions are a newspaper's Holy Grail - it's got the publishers twitching with excitement. Thanks to the Senate hearings last week, we now all know a little more about what Amazon is asking newspapers to do to
killsave them.
Monday, 11 May 2009
Kindle's real effect on publishing ...
This is taken from an editorial at the Register entitled 'Amazon wants your kidney for the Kindle':
No comments:
Post a Comment